My research applies a demand-side perspective to competitive strategy and entrepreneurship.  I explore two interrelated areas: how demand-side shocks shape firm strategic choices, such as scope, and how demand-side mechanisms enable entrepreneurial ventures to create competitive advantage. By emphasizing the role of customers and markets, my work complements the traditional resource-based view.

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My work has been published in Strategic Management Journal, Management Science, and MIT Sloan Management Review, featured in media outlets such as Business Insider, and received several international awards.

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I hold a Ph.D. in Business Administration from Bocconi University, along with a master’s in Industrial Management and a bachelor’s in Industrial Engineering.