My research applies a demand-side perspective to competitive strategy and entrepreneurship.  I explore two interrelated areas: how demand-side shocks shape firm strategic choices, such as scope, and how demand-side mechanisms enable entrepreneurial ventures to create competitive advantage. 

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My work has been published in Strategic Management Journal, Management Science, and MIT Sloan Management Review; featured in media outlets such as Business Insider; and recognized with several international awards.

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I hold a Ph.D. in Business Administration from Bocconi University, along with a master’s in Industrial Management and a bachelor’s in Industrial Engineering.

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I currently serve as the Ph.D. Program Coordinator for the Strategy & Entrepreneurship Area. We welcome applications each year. Interested candidates are encouraged to visit our Ph.D. Program website and apply.

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